Understanding the Interplay of Strategy and Innovation in Business Success

Interplay between strategy and innovation

Lately, the phrase “Great products are built through tinkering, not strategy” seems to be popping up everywhere on LinkedIn. Well, especially on my LinkedIn that is.

The phrase itself is not bad, but it seems to be suggesting that innovation and creativity are key to developing excellent products, which is true to an extent.

However, taking this quote too literally can mislead people into thinking that strategy is not important, which is really not the case.

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