Author: Krister Ross

Experienced digital strategist with a rich history in website development and optimization, adept at merging technology with human behavior insights. With leadership roles in Norway's top agencies and a portfolio that spans from international enterprises to local ventures, I emphasize the continuous journey of digital enhancement. A staunch believer in the power of precise data over sheer volume, my expertise bridges the technical to the tactical in the digital realm.

Analytics Management for Omnichannel.

Analytics Management for Omnichannel

In the increasingly interconnected digital landscape, Analytics Management emerges as the unsung hero of successful omnichannel strategies. Bridging the gap between multiple channels and the customer, it holds the key to unlocking a truly seamless and personalized user experience. Analytics Management is the beating heart of any effective omnichannel strategy. Without it, businesses are navigating the …

Content Groupings Ressurected

Content Grouping had its peak in use right after Universal Analytics was launched. I have to admit, I haven’t seen it much in use ever since. Search Engine Optimization (SEO) and web analytics are rapidly evolving fields, but here is an old concept that deserves a resurgence I think: Content Grouping. To understand why, lets first …