Content Groupings Ressurected

Content Grouping had its peak in use right after Universal Analytics was launched. I have to admit, I haven’t seen it much in use ever since. Search Engine Optimization (SEO) and web analytics are rapidly evolving fields, but here is an old concept that deserves a resurgence I think: Content Grouping.

To understand why, lets first delve into what Content Groupings is and its original uses within web analytics.

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