In the increasingly interconnected digital landscape, Analytics Management emerges as the unsung hero of successful omnichannel strategies. Bridging the gap between multiple channels and the customer, it holds the key to unlocking a truly seamless and personalized user experience. Analytics Management is the beating heart of any effective omnichannel strategy. Without it, businesses are navigating the …
Lately, the phrase “Great products are built through tinkering, not strategy” seems to be popping up everywhere on LinkedIn. Well, especially on my LinkedIn that is. The phrase itself is not bad, but it seems to be suggesting that innovation and creativity are key to developing excellent products, which is true to an extent. However, taking …
Content Grouping had its peak in use right after Universal Analytics was launched. I have to admit, I haven’t seen it much in use ever since. Search Engine Optimization (SEO) and web analytics are rapidly evolving fields, but here is an old concept that deserves a resurgence I think: Content Grouping. To understand why, lets first …